These are a few print ads that our group came up with as part of an assignment to advertise Minute Maid's Orange drink. This is a new soft drink in India, introduced by Coca-Cola. The USP of this drink is the pulpy nature of the drink which sets it apart from the rest of the competition. The drink is targetted at young adults and the brand ambassador in India is the popular VJ Nikhil Chinnappa. The main competition for this drink would be Tropicana.
It remains to be seen how Pepsi responds to this product.
